Ένα αφιέρωμα της Επιθεώρησης Τοπικής Αυτοδιοίκησης στο 1ο Πανελλήνιο Επιστημονικό Συνέδριο για το Marketing & Branding τόπου Μπορεί ένας τόπος, μια πόλη, ένας δήμος, μια περιφέρεια, να αποκτήσουν “ταυτότητα”; Τι είναι το Branding Τόπου; Πώς μπορεί ένα τέτοιο εργαλείο να αξιοποιηθεί για τη τοπική ανάπτυξη; Υπάρχουν επιτυχημένα ελληνικά παραδείγματα; Ποιος μπορεί να είναι ο ρόλος […]
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